GUIDING PRINCIPLES:

In connection with your transaction, Launch Lexus may acquire information about you as described in this notice, which we handle as stated in this notice.

We may collect personally identifiable information such as name, postal address, telephone number, e-mail address, social security number, date of birth, etc. This personal information is collected and used by Launch Lexus staff for the purpose of facilitating a relationship or business transaction. 

Personally identifiable information received from Lexus Corporate directly in the form of sales leads generated by Lexus Corporate website's form and interactive retail tools may be used only by Launch Lexus (or Launch Lexus's 3rd party business partner or vendor) to which they were sent by Lexus Corporate.

Personally identifiable information received from Lexus Corporate may be used only for the express purpose of a selling a Lexus vehicle or Lexus-related parts and services, and for follow-up communication. It may not be distributed to a third party other than the Launch Lexus's Lexus business partners.

Lexus Corporate may include a Lexus Corporate privacy statement on forms hosted on a dealer's web site for the purpose of a consumer's communication with Lexus Corporate or with other non-dealership persons or entities. Launch Lexus must comply with such privacy statements, only to the degree Launch Lexus collects or stores the data received via Lexus Corporate form.

Launch Lexus may have links to 3rd party websites, not controlled by Launch Lexus, which are governed by the individual privacy statements contained in those third party web sites. Launch Lexus recommends that you check the specific privacy statements of any website before providing personally identifiable information.

Launch Lexus and Lexus, a division of Toyota Motor Sales, U.S.A., Inc., are non-affiliated 3rd parties. The Launch Lexus privacy statement applies only to this website and not the Lexus corporate website.

Our website resides behind a firewall and uses SSL (Secure Sockets Layer, the industry-standard security protocol used to communicate with browsers) to transmit personal information. Data is strongly encrypted during transmission to ensure that personal and payment information is secure. Industry-standard data encryption techniques are used to protect personal information on our servers. SSL-capable browsers typically have a symbol on the browser window to indicate when they are in a secure mode. In addition, the URL will begin with "https:" for all browsers.

Launch Lexus does not sell, rent or disclose e-mail addresses to other organizations.

Please read Launch Lexus's privacy policy before using this website. By using Launch Lexus's website, you acknowledge and agree you have read and agree to the following privacy terms.

In connection with your transaction, whether online or at our dealership, Launch Lexus may acquire information about you as described in this policy, which Launch Lexus handles as stated in this policy. Launch Lexus may collect personally identifiable information such as name, postal address, telephone number, email address, social security number, date of birth, etc. While Launch Lexus makes reasonable efforts to secure all data submitted via this website, Launch Lexus cannot guarantee security of personal information, and all information submitted via this website is at your own risk.

By visiting this website and/or agreeing to share your location with Launch Lexus, Launch Lexus may acquire non-personally identifiable information about you, such as your geographic location, internet service provider, internet browser, IP address, search engine or referral source you used to access this website, and browsing preferences. By using this website, you acknowledge and agree Launch Lexus may use this anonymized information to improve the experience of our customers and visitors to this website.

Launch Lexus uses cookies on this website to help collect some identifiable personal data. The cookies also enable Launch Lexus to tie the URL of the device you use to provide certain personal information on Launch Lexus's website to other personal information you may provide to Launch Lexus at the dealership. This personal information is collected and used by Launch Lexus for the purpose of facilitating a relationship or business transaction and customizing Launch Lexus's interaction with you. By entering and using our website, and by voluntarily providing Launch Lexus with your personal information, you consent to Launch Lexus tying your personal information to the URL of the device you use to enter Launch Lexus's website. Disabling the cookies on your web browser or withholding your personal information at the dealership will prevent Launch Lexus from tying your URL to any personal information you provided to Launch Lexus at the dealership.

In addition, Launch Lexus or our business partners use Google Analytics to help collect and process some of the information Launch Lexus collects about you. To learn more about how Google uses data when you use this site, please review Google’s privacy policy here: www.google.com/policies/privacy/partners/.

Launch Lexus's website resides behind a firewall and uses SSL (Secure Sockets Layer, the industry-standard security protocol used to communicate with browsers) to transmit personal information. Data is strongly encrypted during transmission to ensure that personal and payment information is secure. Industry-standard data encryption techniques are used to protect personal information on our servers. SSL-capable browsers typically have a symbol on the browser window to indicate when they are in a secure mode. In addition, the URL will begin with "https:" for all browsers.
Launch Lexus only shares your information with our affiliates or business partners, and such disclosure is made only in connection with our regular business practices. Launch Lexus does not sell, rent, or disclose email addresses to any other organizations.

If you have any questions about this policy or Launch Lexus's privacy practices, please contact Launch Lexus.